FW: Marketing is everything

Jose and Carlos are panhandlers...... They panhandle on different areas of town. Carlos panhandles just as long as Jose but only collects 2 to 3 dollars every day. Jose brings home a suitcase FULL of $10 bills, drives a Mercedes, lives in a mortgage free house and has a lot of money to spend. Carlos says to Jose 'I work just as long and hard as you do but how do you bring home a suitcase full of $10 bills every day?' Jose says, . 'Look at your sign, what does it say'? Carlos sign reads 'I have no work, a wife and 6 kids to support'.' Jose says ' No wonder you only get $2-3 dollars' Carlos says... 'So what does your sign say?' Jose shows Carlos his sign......It reads, 'I only need another $10.00 to move back to Mexico '. See...It's all about marketing